The executive team leverages its extensive management experience and takes a disciplined approach to strategic planning, financial planning, and controls, while engaging in informal and formal communication with other managers and staff. Our executive team contributes directly to the development and delivery of our research work and products. In particular, both Dr. Bettis and Dr. Vickrey are thought leaders and innovators in the financial information and independent research markets, and the evolution of Gradient products is related directly to their areas of research and expertise.